Which of the following is a consumer demographic segmentation variable?
A) personality
B) gender
C) usage rate
D) needs
E) metropolitan statistical area

Question

Quizplus · Accepted Answer

Consumer demographic segmentation variables are characteristics of consumers that include age, gender, income, education, and family structure. Gender is a demographic variable that can help a marketer segment their target market by understanding gender-related needs and preferences.

Which of the Following Is a Consumer Demographic Segmentation Variable