Which strategy involves a firm's using different marketing mix activities to help consumers perceive the product as being different and better than competing products?
A) points of difference
B) market differentiation
C) product differentiation
D) market penetration
E) product positioning

Question

Quizplus · Accepted Answer

Product differentiation involves using different marketing mix activities to make a product appear as superior and different from competing products. Points of difference and market differentiation may be part of the strategy, but they are not the overarching strategy in this case. Market penetration involves increasing sales of existing products in existing markets, while product positioning involves how the product is marketed and perceived in relation to its competitors.

Which Strategy Involves a Firm's Using Different Marketing Mix Activities