Which of the following statements is MOST accurate?
A) Test marketing is especially important for new services.
B) Expensive consumer products must be test marketed in extremely upscale shopping malls to guarantee accurate results.
C) Test marketing is better suited to relatively inexpensive new consumer products than for new services.
D) Test marketing is especially important for new, expensive industrial products.
E) Test market results are often less helpful than expected.

Question

Quizplus · Accepted Answer

Test marketing is typically more expensive than other types of research, so it is better suited for lower-risk, lower-cost new consumer products rather than expensive or complex services or industrial products. Additionally, consumer products are often more easily tested in a controlled environment than services or industrial products.

Which of the Following Statements Is MOST Accurate