of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.
A) poor product quality
B) encountering groupthink in task force and committee meetings
C) poor execution of the marketing mix
D) bad timing
E) incomplete market and product protocol

Question

Quizplus · Accepted Answer

Encountering groupthink in task force and committee meetings can cause new-product failures as it results in group members conforming to the dominant opinion rather than expressing their own independent ideas or criticisms. This can lead to a lack of diverse perspectives and critical evaluation of the new product, ultimately resulting in its failure.

Of the Six ORGANIZATION-RELATED Problems That Can Cause New-Product Failures