concept of internal marketing is based on the notion that a service organization must focus on its __________ before successful programs can be directed at customers.
A) competitors
B) prospects
C) shareholders
D) employees
E) suppliers

Question

Quizplus · Accepted Answer

The concept of internal marketing focuses on developing and maintaining good relations with employees by providing them with the necessary resources, training, and motivation to perform their roles effectively. This helps to create a positive work environment, and employees who are satisfied with their jobs are more likely to provide great customer service, resulting in increased customer satisfaction and loyalty. Therefore, internal marketing emphasizes the importance of employees as a crucial element in the success of any service organization.

Concept of Internal Marketing Is Based on the Notion That