Creative marketers engage in value-pricing,which is the practice of simultaneously __________and maintaining or decreasing price.
A) decreasing product and service benefits
B) increasing product and service benefits
C) decreasing profit
D) analyzing benefits
E) decreasing cost

Question

Quizplus · Accepted Answer

Creative marketers engage in value-pricing by increasing product and service benefits while maintaining or decreasing price. This strategy allows them to offer more value to customers and differentiate their products or services from competitors without sacrificing profitability.

Creative Marketers Engage in Value-Pricing,which Is the Practice of Simultaneously