developing marketing strategies,marketing managers use the elements of the marketing mix,which includes product,price,place,and promotion.In a similar fashion,when developing retailing strategies,marketers use what is called the retailing mix,which includes
A) retail pricing, store location, retail communication, and merchandise.
B) products and services, promotions, and communications.
C) physical distribution, promotions, and communications.
D) physical distribution, products, and personal selling.
E) products, price, and personal selling.

Question

Quizplus · Accepted Answer

The retailing mix consists of retail pricing, store location, retail communication, and merchandise. These elements are used to develop strategies that meet the needs and wants of consumers while providing a competitive advantage for the retailer. A combination of these elements is used to create a unique shopping experience for consumers and establish a strong brand image for the retailer.

Developing Marketing Strategies,marketing Managers Use the Elements of the Marketing