MSN Hotmail includes its tagline,"Get your Private,Free E-mail from MSN Hotmail," on each of the millions of e-mails it processes daily,it is using __________.
A) opt-out marketing
B) viral marketing
C) customerization
D) niche marketing
E) buzz marketing

Question

Quizplus · Accepted Answer

Viral marketing involves spreading a marketing message through word-of-mouth or sharing, often leveraging existing networks. By including its tagline in every email, MSN Hotmail encourages users to spread awareness of its service, akin to a viral marketing strategy.

MSN Hotmail Includes Its Tagline,"Get Your Private,Free E-Mail from MSN