The purpose of integrating quantitative and qualitative factors in the decision making process is to
A)Organize the decision making process
B)Bring order to the complex business environment
C)Improve the quality of the decision
D)To analyze why customers buy a certain product or service

Question

Quizplus · Accepted Answer

Integrating both quantitative and qualitative factors helps to improve the quality of the decision by providing a more holistic view of the situation, taking into account both objective data and subjective insights. While organizing the decision making process and bringing order to the environment may be benefits of this integration, the primary purpose is to enhance the quality of the decision. Analyzing why customers buy a certain product or service may be one factor in the decision making process, but it is not the overall purpose of integrating quantitative and qualitative factors.

The Purpose of Integrating Quantitative and Qualitative Factors in the Decision