What is a nonfinancial measure that can be used to determine customer loyalty?
A)number of repeat customers
B)dollars in repeat customer orders
C)total orders in dollars
D)sales dollars per customer contact

Question

Quizplus · Accepted Answer

Number of repeat customers is a nonfinancial measure that can indicate the level of customer loyalty. This measure shows how many customers are coming back to do business with a company again and again, which suggests that they are satisfied with the products or services offered by the company. The other options involve financial measures, which may not necessarily provide a complete picture of customer loyalty.

What Is a Nonfinancial Measure That Can Be Used to Determine