The business size-up involves:
A)an external assessment of the industry.
B)an external assessment of the economy.
C)an internal assessment of the firm's strengths and weaknesses.
D)All of the above.

Question

Quizplus · Accepted Answer

The business size-up involves all of the above: an external assessment of the industry, an external assessment of the economy, and an internal assessment of the firm's strengths and weaknesses. To fully understand the business environment and opportunities, all three assessments must be conducted.

The Business Size-Up Involves