The way a company ultimately connects its value proposition to a target market is through its __________.

Question

Quizplus · Accepted Answer

The process of connecting a company's value proposition to a target market is called positioning. It involves developing a distinct image and value proposition for the company's products or services in the minds of the target customers. Targeting, market segmentation, and churn analysis are all important components of a company's marketing strategy, but they are not directly related to the process of positioning.

The Way a Company Ultimately Connects Its Value Proposition to a Target