A performance objective should reflect the realities of the firm's competitive environment.

Question

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Performance objectives should be aligned with the competitive environment of the firm as they help organizations to stay ahead in the competition, improve operational efficiency and achieve their strategic goals effectively. Setting performance objectives that do not consider the competitive environment may lead to unrealistic goals and failure in achieving them. Therefore, performance objectives must be reflective of the competitive environment of the firm.

A Performance Objective Should Reflect the Realities of the Firm's