________________ is not considered an objective.
A) To improve customer satisfaction ratings to 95%
B) To increase ROI by 20%
C) To be the leader in our field
D) To reduce cost of scrap material to less than 1% of total manufacturing cost
E) To get five new distributors

Question

Quizplus · Accepted Answer

"To be the leader in our field" is a subjective statement, as there is no clear definition of what it means to be the leader in a field. It depends on individual interpretation and cannot be objectively measured or quantified. The other options are all specific, measurable objectives.

________________ Is Not Considered an Objective