Greg and Mark, CRM consultants, have been hired by Devon to guide her company through the CRM implementation process.All employees are on cross-functional teams to focus transforming the firm into a relationship-based enterprise.One team meeting is designed to focus on three important categories that revolve around _______________________.
A) Customers, suppliers, prospects
B) Customers, the relationship, and managerial decision making
C) Customer relationships, marketing, and product offering
D) Customer, managers, and suppliers
E) Customer relationships, employee relationships, and managerial relationships

Question

Quizplus · Accepted Answer

The question states that the meeting is designed to focus on three important categories, which are specifically related to transforming the firm into a relationship-based enterprise. The categories mentioned in option B - customers, the relationship, and managerial decision making - all contribute to the creation of a customer-focused, relationship-based business model. Option A is partially correct, but it primarily emphasizes external parties (customers, suppliers, prospects) rather than the internal organizational factors necessary for the transformation. Option C focuses more on specific functions within the company (marketing, product offering) rather than broader categories. Option D also includes suppliers and managers, but it does not address the importance of relationships and creating a customer-centered enterprise. Option E includes employee relationships, which is an important factor, but it also does not specifically address the three categories mentioned in the question.

Greg and Mark, CRM Consultants, Have Been Hired by Devon