Implementing a CRM system and then having it disappoint or fail is much worse for a firm than if it had never attempted CRM.

Question

Quizplus · Accepted Answer

Implementing a CRM system requires a significant investment of time and resources. If the system fails to meet the needs of the organization or its customers, it can be a costly and frustrating experience. In contrast, if the organization had never attempted CRM, it would not have spent resources on a failed implementation and could continue its business operations as usual. Therefore, it is better to avoid attempting CRM rather than investing in a system that does not deliver the desired results.

Implementing a CRM System and Then Having It Disappoint or Fail