In the introductory stage of the PLC ___________ stimulate primary demand, or demand for the product category rather than specific brand.
A) Market pioneers
B) Market mavens
C) Fast followers
D) Strong competitors
E) Dominant competitors

Question

Quizplus · Accepted Answer

During the introductory stage of the product life cycle, market pioneers usually introduce a new product category or technology. They aim to create primary demand, which is the demand for the product category rather than a specific brand. In this stage, consumers are not yet aware of the new product, and the focus is on educating potential buyers about the benefits and uses of the product. Therefore, market pioneers stimulate primary demand for the product category.

In the Introductory Stage of the PLC ___________ Stimulate Primary