A product line is a group of products linked through usage, customer profile, price points and distribution channels.Within a product line, strategies are developed for ________.
A) One product in the line at a time
B) All the different product lines taken together
C) A single product but also for all products in the line
D) The top two products in the line and all the rest are lumped together in one campaign
E) None of the above

Question

Quizplus · Accepted Answer

Strategies are developed for a single product but also for all products in the line in order to ensure coherence and consistency across the product line.

A Product Line Is a Group of Products Linked Through