When product is defined in a marketing context, it is _________.
A) The physical tangible product
B) A bundle of demand and supply issues
C) The total asset balancing between buyer and seller
D) The total product experience
E) All of the above

Question

Quizplus · Accepted Answer

In marketing, a product is defined as the total product experience, which includes not only the physical tangible product but also the services, warranties, and experiences associated with it.

When Product Is Defined in a Marketing Context, It Is