______ is defined as a summary of unique qualities attributed to the brand.
A) Brand Identity
B) Brands
C) Brand Momentum
D) Brand Equity
E) Brand Symbols

Question

Quizplus · Accepted Answer

Brand Identity is a term used to describe the unique and distinct characteristics that distinguish a brand from its competitors. It includes elements such as brand name, logos, slogans, packaging, colors, and other visual and verbal cues that create a brand's image and personality. Brand identity is essential for brand recognition and consumer loyalty.

______ Is Defined as a Summary of Unique Qualities Attributed