When a company feels it is following a customer-centric philosophy with a high degree of customer orientation, it may ________________.
A) Keep everyone up to date on the progress of the current legislation
B) Generate an understanding of the marketplace and disseminate that knowledge to everyone in the firm.
C) Instill a team spirit for the company baseball team
D) Create a customer database
E) None of the above

Question

Quizplus · Accepted Answer

Generating an understanding of the marketplace and disseminating that knowledge to everyone in the firm is a key element of a customer-centric philosophy. Keeping everyone up to date on the progress of the current legislation and instilling a team spirit for the company baseball team are not directly related to customer orientation. While creating a customer database can be part of a customer-centric strategy, it is not the only indicator of such a philosophy.

When a Company Feels It Is Following a Customer-Centric Philosophy