Survey researchers are most interested in
A)the responses of individuals in their sample.
B)obtaining a very large sample size.
C)predicting which individuals in the sample will return a completed survey.
D)generalizing responses from a sample to the population.

Question

Quizplus · Accepted Answer

Survey researchers aim to generalize the responses from a sample to the population they are studying. This means that they want to be able to draw conclusions about a larger group of people based on the responses of a smaller group of people. Obtaining a larger sample size can help with this goal, but it is not the primary objective. Similarly, predicting which individuals will return a completed survey is not as important as analyzing the responses of those who do.

Survey Researchers Are Most Interested in