When expenses are greater than the potential increased sales from market segmentation, a firm should
A)not consider market segmentation at this time.
B)combine departments within the company to make the process more streamlined.
C)reduce production costs or increase prices to facilitate the segmentation process.
D)seek alternate channels of distribution, including Internet sales.
E)discontinue manufacturing any products that are not in the mature stage of their product life cycle

Question

Quizplus · Accepted Answer

When the expenses outweigh the potential benefits of market segmentation, it is not advisable for the firm to pursue segmentation at that time. Instead, the firm should focus on other strategies that can improve its financial performance.

When Expenses Are Greater Than the Potential Increased Sales from Market