Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what Cosmopolitan, purveyor of fashion magazines, did when it introduced its own __________, which failed quickly.
A)aspirin
B)yogurt
C)disposable underwear
D)soda (soft drink)
E)perfume

Question

Quizplus · Accepted Answer

Cosmopolitan, known for its fashion magazines, introduced its own yogurt, which was a failure because yogurt is a completely different product category from what the brand is known for, leading to a lack of consumer association and acceptance.

Using an Existing Brand Name to Introduce a Product That