-According to Figure 16-5 above, C is the performance measure described by the accompanying quote "I will pay $5.00 for every purchase that originates from an ad on your site" under the Cost to Advertisers heading:
A)cost per click
B)click through rate
C)cost per action
D)conversion rate
E)cost per thousand

Question

-According to Figure 16-5 above, C is the performance measure described by the accompanying quote "I will pay $5.00 for every purchase that originates from an ad on your site" under the Cost to Advertisers heading:
A)cost per click 
B)click through rate 
C)cost per action 
D)conversion rate 
E)cost per thousand

Quizplus · Accepted Answer

The quote "I will pay $5.00 for every purchase that originates from an ad on your site" is describing the cost per action, where the advertiser only pays when a specific action (in this case, a purchase) is taken as a result of the ad. Therefore, choice C is the best fit.

-According to Figure 16-5 Above, C Is the Performance Measure