Brand managers can strategically use Twitter to do all of the following EXCEPT:
A)respond to user criticisms about a brand.
B)re-tweet positive customer comments.
C)generate brand buzz by developing an official Twitter profile.
D)tweet on topics that provide information of value to their customers.
E)post user profiles for job seekers.

Question

Quizplus · Accepted Answer

Posting user profiles for job seekers is not related to brand management and does not provide any value to customers or the brand. Therefore, it does not fit into the strategic use of Twitter for brand management.

Brand Managers Can Strategically Use Twitter to Do All of the Following