PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants.This was an example of:
A)Horizontal integration
B)Vertical integration
C)A low-cost strategy
D)A global strategy
E)A diversification strategy

Question

Quizplus · Accepted Answer

Forward vertical integration is a corporate-level strategy in which a company expands its business operations forward into a new industry that uses,distributes,or sells the company's products.

PepsiCo Purchased KFC So That It Could Replace Coke Products