When Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains,this is an example of:
A) synergy.
B) focused differentiation strategy.
C) diversification strategy.
D) unrelated diversification strategy.
E) differentiation strategy.

Question

Quizplus · Accepted Answer

The way Procter & Gamble's disposable diaper and paper towel divisions cooperate is a good example of the successful production of synergies.These divisions share the costs of procuring inputs such as paper and packaging,a joint sales force sells both products to retail outlets,and both products are shipped using the same distribution system.

When Procter & Gamble Uses the Same Distribution System to Deliver