A newsletter publisher in a small town accepts subscription requests and handles queries only through the town's mail services. The publishing unit keeps track of its customers by entering or modifying customer information in a book. This publisher is using a customer relationship management technique.

Question

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Customer relationship management is a technique that uses IT and technology to develop an ongoing relationship with customers to maximize the value an organization can deliver to them over time.

A Newsletter Publisher in a Small Town Accepts Subscription Requests