Which of the following seems to be a major determinant of a new venture's success?
A) Large-scale entry into the target industry designed to build market share, even when such entry involves significant short-term losses
B) Cautious small-scale entry into the target industry so that the company can assess the probable outcome of the venture without losing too much money
C) A low level of integration between the marketing and the research and development functions of the venturing company
D) Supporting many new venture projects in the hope that one will succeed
E) Killing the new venture if it does not show a profit after the end of the third year
Correct Answer:
Verified
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A)
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