The following statement was included in the Evaluation and Control section of the Paradise Kitchens Inc.'s marketing plan: "The speed of the roll-out program will increase or decrease, depending on Paradise Kitchens' performance in the successive metropolitan markets it enters." The purpose of this statement is to
A)act as a contingency plan for alternative actions.
B)sidestep responsibility if things do not go according to plan.
C)create an open dialog for additional financial requests.
D)gloss over possible forecasting ambiguities.
E)avoid setting specific monetary goals.

Question

Quizplus · Accepted Answer

The statement is meant to act as a contingency plan, allowing for flexibility in adjusting the speed of the roll-out program based on performance in different markets. This allows the company to adapt their strategy as needed and make alternative plans if necessary.

The Following Statement Was Included in the Evaluation and Control