The unique combination of benefits received by targeted buyers that includes quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price is called
A)target marketing.
B)benefit segmentation.
C)customer value.
D)customer satisfaction.
E)product dissonance.

Question

Quizplus · Accepted Answer

The unique combination of benefits received by targeted buyers, including quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price, is known as customer value. This is a key component of marketing as it helps companies understand what benefits their customers are looking for and how they can provide those benefits in a cost-effective manner.

The Unique Combination of Benefits Received by Targeted Buyers That