The Strategic Business Insights (SRI's) VALS program is an example of a
A)purchasing behavior study.
B)learning theories study.
C)study on the hierarchy of effects.
D)psychographic system.
E)language study program.

Question

Quizplus · Accepted Answer

SRI's VALS program is a psychographic system that classifies people based on their values, attitudes, and lifestyles. It helps marketers understand consumer behavior and create targeted advertising campaigns. The VALS program divides consumers into eight segments: innovators, thinkers, achievers, experiencers, believers, strivers, makers, and survivors. Each segment has unique characteristics and preferences, allowing marketers to tailor their messaging to specific groups.

The Strategic Business Insights (SRI's) VALS Program Is an Example