FIGURE 5-2
-In Figure 5-2 above, the column header at the left consists of the group of brands and their respective models.These are the __________ that a consumer's would consider acceptable from among all the brands in a product class of which he or she is aware.
A)considerations set
B)evaluative criteria
C)information bits
D)quality considerations
E)value sources

Question

FIGURE 5-2 
-In Figure 5-2 above, the column header at the left consists of the group of brands and their respective models.These are the __________ that a consumer's would consider acceptable from among all the brands in a product class of which he or she is aware.
A)considerations set 
B)evaluative criteria 
C)information bits 
D)quality considerations 
E)value sources

Quizplus · Accepted Answer

The column header at the left is a set of brand and model options that a consumer would consider acceptable, which represents the consideration set. Evaluative criteria refers to the attributes or features a consumer uses to evaluate product options, information bits and value sources are not relevant to this question, and quality considerations is not a commonly used term in this context.

FIGURE 5-2 -In Figure 5-2 Above, the Column Header at the Left