In an effort to make better and more efficient purchase decisions, the Ford Motor Company forms loosely organized groups of people who work together on purchase decisions.The people included in these groups change depending on the purchase situation and may include key personnel from various departments, including research and development, finance, marketing, shipping, and sales.Such a loosely organized group of people within an organization who are involved in the purchase decision is correctly called an organizational
A) selling committee.
B) functional unit.
C) purchasing unit.
D) buying center.
E) decision-making unit.
Correct Answer:
Verified
Q102: At which stage in the buying decision
Q103: Large multi-store chain resellers such as Sears,
Q104: During the next-to-the-last stage of the organizational
Q105: Buying center refers to
A)the group of people
Q106: The decision-making process organizations use to establish
Q108: The group of people within an organization
Q109: Organizational buying behavior is similar to consumer
Q110: Several people often participate in the organizational
Q111: During the third stage of the organizational
Q112: At which point in the buying decision
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