At a Hallmark store you can find several different product lines of greeting cards, likely including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards-all made by Hallmark for sale in its stores and intended to appeal to different target markets.The Mahogany line is designed to appeal to African-Americans.This is an example of __________ segmentation.
A)regional
B)demographic
C)lifestyle
D)geographic
E)psychographic

Question

Quizplus · Accepted Answer

The segmentation in the given scenario is based on demographic factors, specifically ethnicity. The Mahogany line is intended for African-Americans, which is a clear example of demographic segmentation.

At a Hallmark Store You Can Find Several Different Product