Four general categories used to segment consumer markets are geographic segmentation, demographic segmentation, __________, and behavioral segmentation.
A)supplier segmentation
B)demand segmentation
C)regional segmentation
D)psychographic segmentation
E)NAICS code segmentation

Question

Quizplus · Accepted Answer

The missing category is psychographic segmentation, which divides consumers into groups based on their lifestyle, personality traits, values, and attitudes. This type of segmentation can be useful for understanding the emotional and psychological factors that drive consumer behavior.

Four General Categories Used to Segment Consumer Markets Are Geographic