Market segmentation is only a means to an end.In economist's terms, it relates supply (__________) to demand (the customer needs).
A)strategic objectives
B)the strength of its suppliers
C)government regulations
D)self-regulatory industry standards
E)the organization's marketing program

Question

Quizplus · Accepted Answer

Market segmentation is a tool used by organizations in their marketing program to better meet the needs and wants of their customers. It helps to align the supply side (the organization's products or services) with the demand side (customer needs and wants). It is not directly related to the organization's strategic objectives, the strength of its suppliers, government regulations, or self-regulatory industry standards.

Market Segmentation Is Only a Means to an End