Market segmentation stresses __________ and relating needs and benefits to specific marketing actions.
A)grouping people randomly in a market
B)grouping people according to similar needs
C)splitting people randomly between markets
D)dividing people into the smallest groups possible
E)identifying potential new buyers who are not yet familiar with their product

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a larger market into smaller groups of consumers with similar needs and characteristics. This allows marketers to better understand and target these specific groups with marketing actions that relate to their needs and benefits. Randomly grouping people or dividing them into the smallest groups possible may not be effective or efficient for marketing strategies. Identifying potential new buyers is also important in marketing, but it is not the primary focus of market segmentation.

Market Segmentation Stresses __________ and Relating Needs and Benefits to Specific