Yield management pricing is a form of
A)fixed pricing.
B)loss-leader pricing.
C)flexible-pricing.
D)customary pricing.
E)price lining.

Question

Quizplus · Accepted Answer

Yield management pricing is a form of flexible pricing, where prices are adjusted based on demand and supply conditions. The goal of yield management is to maximize revenue by setting the right price at the right time for the right customer. This pricing strategy is commonly used in industries such as hotels, airlines, and rental cars, where the supply of goods is fixed and perishable, and demand can fluctuate widely.

Yield Management Pricing Is a Form of