Before setting the final price for a product or service, marketing managers must first
A)select an approximate price level.
B)set the list or quoted price.
C)make special adjustments to the list or quoted price.
D)add a fixed percentage to the cost of all items in a specific product class.
E)setting one price for all buyers of a product or service.

Question

Quizplus · Accepted Answer

Marketing managers must first select an approximate price level to determine the initial pricing strategy before setting the final price.

Before Setting the Final Price for a Product or Service