Positioning Advertising Copytesting (PACT)was formulated by Proctor & Gamble to remedy the problem of mediocre or flawed advertising research.
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Q1: Physiological measures such as galvanic skin response
Q6: The demand for accountability that is prevalent
Q7: There is a single advertising-effectiveness measurement technique
Q10: A good copy testing system provides a
Q11: The Bruzzone Research Company provides advertisers with
Q12: Bruzzone testing provides a valid prediction of
Q14: Starch measures the primary objective of a
Q17: Watchable ads often include continuous voiceovers.
Q18: The "Read Most" classification of the Gfk
Q19: Quantitative research is concerned with generating insights
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