_____ advertising enables the user to control the amount or rate of information that he or she wishes to acquire from a commercial message.
A) Interactive
B) Multi-media
C) CD-ROM
D) Video
E) DVD

Question

Quizplus · Accepted Answer

Interactive advertising allows the user to actively engage with the ad and choose how much information they want to receive. This could include clicking on different parts of the ad to access more information, playing games to learn about the product, or filling out surveys to receive personalized recommendations. This level of control over the information received is not typically found in other forms of advertising such as video, DVD, CD-ROM, or multi-media advertising.

_____ Advertising Enables the User to Control the Amount or Rate