Geodemographic clustering systems have only been developed for the United States.
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Q5: Demographic data is relatively easy to obtain
Q7: Due to privacy laws,marketers are not able
Q8: Demographics refers to information about consumers' attitudes,values,motivations,and
Q9: Makers in the VALS?? classification framework tend
Q10: The Believers is the VALS?? group that
Q10: Purchasing patterns often are influenced more by
Q12: The premise underlying geodemographic targeting is that
Q16: In the VALS?? segmentation scheme,consumer segments are
Q17: Targeting implies efficiency of effort.
Q18: Behaviorgraphics is the most predictive indicator of
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