Who can engage in unethical behavior with respect to sales promotions?
A) manufacturers
B) retailers
C) consumers
D) a and b only
E) a, b, and c

Question

Quizplus · Accepted Answer

Manufacturers, retailers, and consumers can all engage in unethical behavior related to sales promotions. Manufacturers might mislead about product benefits, retailers might manipulate prices, and consumers might exploit return policies.

Who Can Engage in Unethical Behavior with Respect to Sales