Which of the following is a step necessary in determining effective positioning of one of its products?
A) decide whether to keep or delete the market segment that your product offering targets
B) identify the key differentiators for competitors' brands
C) discover how target customers rate a company's product or brand on important attributes
D) create a marketing plan based on customers' perceptions
E) identify market niches that were not selected during the market segmentation process

Question

Quizplus · Accepted Answer

To determine effective positioning of a product, it is necessary to discover how target customers rate a company's product or brand on important attributes. This helps in understanding the strengths and weaknesses of the product compared to its competitors and identifying the unique selling propositions that can be used for positioning. Option A, D, and E are not directly related to the process of determining effective positioning, while option B is only focused on competitors and not the target customers.

Which of the Following Is a Step Necessary in Determining