Marketers using a dynamic price policy should take care to avoid
A) requests for allowances.
B) price discrimination.
C) contradictory promotions.
D) changes in market segmentation.
E) support from government agencies.

Question

Quizplus · Accepted Answer

Dynamic pricing can be easily misused to practice price discrimination, where prices are set differently based on the customer's willingness to pay. This can lead to customer resentment and loss of trust, resulting in a negative impact on the brand's reputation. Therefore, marketers using dynamic pricing should be mindful of not engaging in such practices.

Marketers Using a Dynamic Price Policy Should Take Care to Avoid