Online consumers are considered empowered consumers because
A) products and services purchased online often cost less than in a retail store.
B) online shopping does not require that they fight traffic, find a parking space, walk long store aisles, and wait in line at checkout.
C) they use technology to control their shopping and purchase decision process.
D) there are websites for almost any product or service they want.
E) they can engage in an electronic dialogue with marketers.

Question

Quizplus · Accepted Answer

Online consumers have more control over their shopping and purchase decision process because they can use technology to compare prices, read reviews from other consumers, and access product information. This gives them a greater level of empowerment compared to traditional retail shopping.

Online Consumers Are Considered Empowered Consumers Because