To gauge stickiness,companies use the following formula
A) Average time spent per unique hourly visitor in minutes = (Average visits per unique hourly visitor) * (Average time spent per visit in minutes).
B) Average time spent per unique daily visitor in minutes = (Average visits per unique daily visitor) * (Average time spent per visit in minutes).
C) Average time spent per unique weekly visitor in minutes = (Average visits per unique weekly visitor) * (Average time spent per visit in minutes).
D) Average time spent per unique yearly visitor in minutes = (Average visits per unique yearly visitor) * (Average time spent per visit in minutes).
E) Average time spent per unique monthly visitor in minutes = (Average visits per unique monthly visitor) * (Average time spent per visit in minutes).

Question

Quizplus · Accepted Answer

The formula that best gauges stickiness is the one that measures the average time spent per unique monthly visitor in minutes. This is because it takes into consideration the frequency of visits per unique visitor over a period of time (monthly) and the average time spent per visit. This formula provides a more comprehensive view of how engaged and interested visitors are with the website or product over a longer period of time.

To Gauge Stickiness,companies Use the Following Formula