________ must always be aligned with other elements of a retailer's strategy in order to accurately define the value of the product and a retailer's image.
A) Mobile commerce
B) Transportation
C) Distribution
D) Price
E) Labeling

Question

Quizplus · Accepted Answer

Price is a critical element in defining both the value of the product and the retailer's image, but it must be aligned with other elements of the retailer's strategy. For example, if a retailer positions itself as a high-end luxury retailer, the pricing of its products must be consistent with this image. On the other hand, if a retailer positions itself as a discount store, its pricing must reflect this image as well.

________ Must Always Be Aligned with Other Elements of a Retailer's